About the Project

About the Project

For the first time, ADLV has launched the "Vietnam Exclusive" collection, drawing inspiration from the iconic street vendor and the traditional áo dài. The design, a masterpiece created by Vietnamese artist Trương Ngọc Khánh Uyên, the grand prize winner of ADLV's Vietnam Street-bear Design Contest, beautifully blends tradition and modernity.

To celebrate its first anniversary, ADLV Vietnam hosted the "Vietnam Street-Bear T-shirt Design Contest" to honor Vietnamese culture and create an exclusive design for the regional market. Khánh Uyên, a Multimedia Designer who has collaborated on popular shows like Running Man and Rap Việt, clinched the top prize.

For the first time, ADLV has launched the "Vietnam Exclusive" collection, drawing inspiration from the iconic street vendor and the traditional áo dài. The design, a masterpiece created by Vietnamese artist Trương Ngọc Khánh Uyên, the grand prize winner of ADLV's Vietnam Street-bear Design Contest, beautifully blends tradition and modernity.

To celebrate its first anniversary, ADLV Vietnam hosted the "Vietnam Street-Bear T-shirt Design Contest" to honor Vietnamese culture and create an exclusive design for the regional market. Khánh Uyên, a Multimedia Designer who has collaborated on popular shows like Running Man and Rap Việt, clinched the top prize.

Client

Client

ADLV

ADLV

Services

Services

T-shirt Design

Year

Year

2024

2024

Meaning of the Design

Meaning of the Design

My winning design is inspired by the street vendor, an intangible cultural asset deeply rooted in Vietnamese society. I encapsulated my design in three keywords: 'Beautiful, meaningful, and authentically Vietnamese,' reflecting the very essence of a t-shirt – to express the wearer's unique style and personality.

The cheerful expression on the bear's face symbolizes the Vietnamese people's pride in their heritage and optimistic spirit. The street vendor detail, a familiar cultural element intertwined with generations of Vietnamese, is a powerful representation of our identity. Images of street vendors selling tea, rice cakes, and rice paper rolls are etched in our collective memory, making them a true emblem of Vietnamese life

GOT A PROJECT IN MIND ?

MICEKIEZ

MICEKIEZ BUILD THIS WEB FROM SCRATCH

Multimedia Designer

+ Product Designer

LET'S TALK

I'd love to hear from you! Whether you're ready to kickstart a new project, I'm here to help turn your ideas into reality.

GOT A PROJECT

IN MIND ? LET'S TALK

MICEKIEZ

MICEKIEZ BUILD THIS WEB FROM SCRATCH

Multimedia Designer

+ Product Designer

LET'S TALK

I'd love to hear from you!

Whether you're ready to kickstart a new project, I'm here to help turn your ideas into reality.

GOT A PROJECT IN MIND ?

MICEKIEZ

MICEKIEZ BUILD THIS WEB FROM SCRATCH

Multimedia Designer

+ Product Designer

LET'S TALK

I'd love to hear from you! Whether you're ready to kickstart a new project, I'm here to help turn your ideas into reality.